Why are we doing things? And do we need to convince other people of our own “why”? A question that pops up like clockwork when we are talking change. And like clockwork, Simon Sinek’s “Start with why” is a next step in the discussion.

And don’t get me wrong, it’s a well-written concept, it’s thought through and compelling. Absolutely. In fact, I’d consider it a compelling argument for the title of the book. Basically, if you’re a leader, and you want people to follow you, you give your own reasoning for your idea, and let that filter your following. The concept has been around for quite some time and has considerable following in itself.

One potential setback has been addressed with a follow-up that calls itself a workbook, and essentially describes how you (both as a person or as a team) can actually “Find your why”.

Now the thing is – we are creatures of habit. We don’t always have nor need an explicit reason for doing things. We just do them. There’s quite some research on how that autopilot actually serves a purpose in eliminating brain effort. Btw, I refer to that also on my blog post here.

AND – there’s also quite a few insights into different motivational structures – and not everyone is motivated by knowing a noble cause. In fact, in any given work environment there are people who go to work to earn money, and that’s perfectly OK!

Taking a personal example that I spoke about in an earlier blog post, I don’t always reflect on why I’m about to go for a run. In fact, most days, I don’t need to, and it might even be counterproductive to do so. I just run. Meanwhile, it does help having answer when I’m in the middle of a gruelling long run or at km34 of that marathon.

So what am I advocating here: a little rule of thumb first – if it works, and there’s no need to change it – maybe don’t touch it and accidentally upend things.

IF you sense a need for change, or an unease – yes, then absolutely let’s dive into your own personal why. And let’s be honest: not everything has a noble reason. Some things just have a reason.

And if you want to change things and inspire others: I recommend being honest with the whys. Maybe not everyone needs a why. But mostly everyone can smell a rat when the why they are given doesn’t sound sincere. In which case the “why” might feel like its taking a turn into the manipulative or downright toxic corner. And I strongly assume you don’t really want to turn there.

And that’s my main question mark about the “why” discussion. It’s very easy to start weighing and judging. And as a coach working with individuals, I find that not helpful. It’s important that YOU know why you’re are doing things and how you want to do things. There’s no need for justification (ok, caveat, as long as nobody is breaking any law, otherwise all bets are off. Sorry).

So if you want to read those books – by all means! Are they my gospel? You can probably guess the answer.

Here’s more on the “how to”…